The use of organizational capabilities to increase customer value
نویسندگان
چکیده
منابع مشابه
The use of organizational capabilities to increase customer value
a r t i c l e i n f o The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for increasing customer value creation and the focus of this paper is on market orientation, knowledge management and customer relationship management. The aim of the st...
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ژورنال
عنوان ژورنال: Journal of Business Research
سال: 2013
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2013.02.030